I can’t tell you how many stories I hear about posts on personal blogs that are much more successful when published by a magazine/aggregate site. This is one of the many benefits of submitting your writing. Even if you have a large readership on your personal blog, publishing your writing elsewhere can often tap into brand new audiences that your personal blog would never have reached on its own.
I wrote a post about how How BlogHer Took My Fizzled Out Post to 21,000+ Views. Since the post, that number has climbed to close to 30,000. Whether this is a big number to you or not, 30,000 extra eyes on your writing is nothing to sneeze at for most of us. It took me about 3 minutes to cross-post the post in question to BlogHer and was way beyond worth my time. While all of my BlogHer posts have not performed quite that well, it is fairly often that something I write does better there than it does on my personal blog. I also enjoy some residual traffic and follows for my more popular posts on BlogHer. (**Note – in 2017 BlogHer’s community platform for bloggers transitioned to SheKnows Community. Learn more HERE)
I hear similar stories all the time. Elaine Alguire, Writer and Photographer at The Miss-Elaine-ous Life shared her story of a similar experience:
“During Thanksgiving weekend of last year my post “10 Reasons Why NOT to do Elf on the Shelf” went live on Bon Bon Break. I wrote the post in just a few minutes because it was really easy for me to think of reasons why I should stop the tradition. I was excited to see that the post was doing pretty well and during the first few days of the post going up I continued to check the site for shares, comments, etc. In one day the post was shared on Facebook over 4,000 times and overall it was shared on social media over 7,000 times. Although many people would not consider this viral, it was the most anything I written had been shared (that I know of). It was pretty cool to watch the number go up and up. My husband’s co-worker found the post through Facebook and then realized after she read it, that I was the writer. She told him she was seeing it all over the place! It is a great feeling to think that so many people were reading and hopefully enjoying my writing.”
I asked Editor-in-Chief Val Curtis at BonBon Break for her thoughts on this type of success for bloggers who may not be seeing the same level of readership/shares for pieces on their personal blogs.
“When bloggers and writers are published on a site like BonBon Break, they are benefitting from the reach of a team. Hitting “publish” on your own site sends the post out to your followers and you share on your social media channels. When you publish on BonBon Break, you do your usual social media sharing to your followers and then it is backed up with our sharing. In addition, we really advocate for cross-promotion. We ask our contributors to share a few pieces that catch their eye before and after they are featured. They say it takes a village to raise a child, we believe it takes a strong, supportive tribe to build a blogger’s platform.”
The next time you hesitate to submit your writing because you are feeling like you want to just keep it for your own blog, think about your goals for the piece. If a wider reach is important to you, think about which sites have an established audience that would be interested in your content and consider submitting there. Another option is to publish to your own site first, and then submit to a site that accepts re-published content. No matter how you approach it, publishing your work beyond your own blog can present many benefits to bloggers.
Do you have a story about a post you submitted that did really well on another site? Tell us about it in the comments!