Please welcome to the Editor’s Q&A corner Next Avenue Managing Editor and Senior Web Editor (Money & Security and Work & Purpose Channels), Richard Eisenberg.
Q: Next Avenue is a publication aimed at those in the 50+ demographic. Tell us more about the publication and what you publish.
A: We are a public media site out of the PBS station in Minneapolis/St. Paul, TPT, and publish articles daily for our five channels: Money & Security (personal finance); Work & Purpose; Health and Well-Being; Caregiving and Living & Learning (lifestyle). Our money and work stories are generally republished on Forbes and sometimes on Marketwatch and Huffington Post 50; those are our media partners.
Q: As Managing Editor, what does a typical day for you look like?
A: I start at 8 am ET and publish our new stories of the day (generally three or four) and rearrange our home page to feature them. I alert my colleagues and send a list of what’s expected from each today. I then edit one or two stories or write a blog post. I copy edit articles from my colleagues as they come in during the day and schedule them to go live at the appropriate day/time. I work with freelancers on their upcoming stories. I shut down between 6 and 6 pm ET normally.
Q: Besides age range, what else should potential writers know about your readers?
A: They are women and men (more women than men) of all income ranges and all over the U.S.
Q: Does Next Avenue accept pitches from writers who are new to your publication across all of your channels?
A: We are open to writers for all of our five channels, but we’ll need to see some examples of their writing and get their pitches approved by the site’s editor before we publish.
Q: Writers can submit their stories in full via this link. How does the submission/publication process work once something has been submitted?
A: If a piece is submitted on spec and without a pitch, the appropriate editor will read it and get back to the writer within a week or so with thoughts. If the piece is one the editor assigned, the editor will be in touch with requests within the week and the story will go live as soon as we can. The editor will work closely with the writer. Newsy/timely stories get preference for getting published soonest.
Q: What one or two qualities are going to make a submission stand out to you?
A: It should offer advice or insights or a perspective we have not seen before on our site and should be of interest to a broad audience of people in their 50s and 60s.
Q: Where is Next Avenue headquartered and do you publish writing from international authors?
A: We are headquartered in St. Paul, Minn. We occasionally publish writing from international authors.
Q: Next Avenue pays for published work. Can you give us any details?
A: We pay for new pieces we have assigned and don’t pay when we are running a book excerpt with permission or republishing a piece that appeared elsewhere with permission. The fee is worked out between the editor and the writer. Reported pieces tend to be paid more than personal essays, due to the extra work involved.
Q: Are there specific expectations when it comes to how writers promote their articles?
A: We prefer the writers to spread their stories on Facebook, Twitter and LinkedIn, just as the Next Avenue editors do. And if they want to email them or post elsewhere on social, we’re thrilled.
Q: You’ve worked for media outlets like Money, Yahoo!, CBS MoneyWatch, USA Today and Good Housekeeping. What advice do you have for aspiring writers who want to land big name bylines?
A: Keep plugging away. Bylines beget bylines. And it can help to know an editor at a place you want to write or make an introduction to one.
Q: What’s next for Next Avenue?
A: We’ve just started a partnership with the PBS “Chasing the Dream” initiative from WNET on how Americans are trying to get ahead and manage their lives and we have new partnerships with the American Cancer Society and the American Heart Association. We’re also doing more about innovations and aging and about entrepreneurship for people over 50.