You did it! You got a piece published beyond your blog. This is a wonderful thing for many reasons. It is even more exciting when you consider that this may be the opportunity you’ve been looking for, the opportunity to establish a long-standing relationship with a publication you enjoy writing for.
There are some very real things you can do to ensure that you get accepted again. Good content matters, yes, but what you do in social media to thrill your host can matter even more.
First, make sure that you share your publication on social media.
It seems obvious, and I am sure that we all share our pieces at least once on Twitter and Facebook, but think bigger! Think multiple shares.
When I have a piece featured on a site I am so ecstatic, I want everyone to read it. I not only post it on my blog’s Facebook page but I post it on my personal page, too. After all, I want my friends and family to read it. In fact, those tuned in to my personal page are more likely to read and comment on my pieces than my blog page.
If you are in a Facebook group that allows it, like Beyond Your Bloggers, be sure to share your successes there, too.
On Twitter, sharing something once is akin to trying be heard at a Justin Bieber concert by whispering. Meaning you won’t be. Be sure to share the article a few times on Twitter, catching different audiences at different times.
Don’t forget about the little, lost, usually neglected Google+. The number of readers there may be smaller but they are definitely loyal and engaged.
Second, when you share, tag the publication that gave you the honor.
This is easy to do on Facebook but be sure to do this on all platforms. This not only gives your readers the chance of easily following the website, but it also alerts the publication that you care.
Be sure that on Twitter you do this right. You do not want to start your tweet by immediately tagging the website.
WRONG: “@BeyondYourBlog Thanks for the opportunity to write about social media!”
Twitter assumes that you meant to have an intimate conversation with @BeyondYourBlog and will make sure that the tweet isn’t seen only by those who follow both of you. Twitter thinks that they are the only people who might be interested so it saves everyone else the 140 characters.
RIGHT: “Today I am writing about social media & guest blogging over at @BeyondYourBlog”
I will add that just as you had to discover the right “voice” in order to be accepted at the site, the same applies with social media. If your featured essay is in an online magazine that doesn’t accept profanity, don’t tweet, “ HELL YEAH, I am over here at….:”
Third, if the website tags you, SHARE IT and REPLY.
This is a huge mistake a lot of bloggers and writers make. If you get tagged by the publication and don’t respond, it reflects badly. It is like you left them hanging when they came in for a high-five. No one likes that feeling. It takes less than 10 calories to hit “Retweet” and it shows you are excited and tuned in. Responding with well-thought comments and replies is even better.
Fourth, go the extra mile send out other articles and essays from their website and gently tag them.
While it isn’t about you, the publication will be impressed that you care enough about their site overall to share. They will notice and your level of interest in a long-term partnership noted.
Fifth, don’t expect anything.
You have worked hard to get your work on the website and you are a talented writer, of course. But in reality there are a lot of talented writers who also work hard to get their essays and articles in the same publications. This means that the publication doesn’t owe you anything.
I have worked with bloggers who express outrage that the website didn’t tweet their article out more, frustration that they didn’t promote in the Facebook feed more vigorously, or any number of should’ve and could’ves. The truth is that the publication is doing what it is doing best within the framework of their overall mission. It isn’t about you. Do take what they give you and act appropriately: grateful and honored.
So congratulations, again, and now go hit it out of the Universe Twitterverse with your amazing social media campaign.